Keeping Customers Happy - Take Home Lawn & Home

🎯

Level 1: Quick & Easy

Cheap and fast. Simple ways to show you care.

✅ Weekly 2-min SMS check-ins
✅ Seasonal reminders (Aeration/Lights)
✅ After-job photo sharing
✅ Monthly lawn health tips

💎

Level 2: Rewards

Build good habits. Make customers want to stay for a long time.

✅ Contract discounts (10-15% off)
✅ Referral bonuses ($20 credit)
✅ Loyalty tiers (priority scheduling)
✅ Seasonal upsell bundles

🔥

Level 3: Winning Back Customers

Extra effort. Stop people from leaving and bring back old friends.

✅ 30-day check-in calls
✅ 45-day "Miss You" SMS
✅ Quarterly review calls
✅ Holiday thank-you gifts

📱 Text Message Templates

Quick Weekly Hello Level 1

"Hi [Name]! Just finished up the mow—your lawn is looking sharp today! 📸 Attached a quick snap of the edging. Hope you have a great weekend! - [Your Name]"

Friendly Reminder Level 1

"Hey [Name], just a heads up that aeration season is starting next week! 🍂 It's the best way to keep the lawn healthy through winter. I'm doing a neighborhood discount on [Date]—want me to put you down? - [Your Name]"

Win Them Back (45 Days) Level 3

"Hey [Name], we miss you! 🏡 It's been a while since we last tidied up your yard. I've got a few slots open this week—want a 20% 'welcome back' discount on a one-time cleanup to get it back to its best? - [Your Name]"

Healthy Grass Tip Level 1

"Hi [Name], quick tip for this heatwave: Try watering for 5 mins extra per zone before sunrise 🌅. It'll keep the roots deep and the grass green while we wait for rain! See you next visit. - [Your Name]"

📜 Rewards Program Rules

Long-term Discounts

3 months = 10% off total. 6 months = 15% off total. Bill monthly, commit upfront.

The 10+ Job Rule

After 10 jobs in a row, the customer moves to "VIP Tier"—we promise to show up fast and weed their flower beds for free.

Referral Credit

Give a customer $20 off their next bill if they find us a new customer who pays for at least 2 mows.

📞 What to Say to Win Customers Back

The "Check-in" Call (30 Days)

"Hey [Name], just calling to see how the yard looks since we last visited. No pressure, just wanted to make sure you're happy!"

The Satisfaction Audit

"We're checking in with our favorite customers. Is there anything we can do to make our service even better? We have some new special deals opening up..."