🏡 TAKE HOME LAWN & HOME — Quick Reference Card

💵 CORE PRICING

Service	Price
Spring Cleanup	$120–200
Weekly Mowing	$30–40
Bi-Weekly	$30–40
Aeration	$125
Overseeding	+$30–50
Edging & Bed	$50
Tree Trim	$60–120

⚙️ MORNING CHECKLIST

• ☐ Check weather
• ☐ Fuel mower
• ☐ Charge trimmer
• ☐ Load bags
• ☐ Water + electrolyte
• ☐ Phone charged
• ☐ Confirm today's jobs
• ☐ Route planned
• ☐ Camera ready

📱 QUICK SMS COPY

Initial Contact:
"Hi [Name]! Spring cleanup ($120–200) available this week. Let me know!"

Weekly Pitch:
"Your lawn looked great today! Weekly mowing keeps it sharp. Interested? $30–40/visit"

Upsell:
"Aeration season! $160–180 aeration + overseeding combo. Interested?"

🎯 DAILY ACTIONS

• Before job: Take photo
• During: Inspect for upsells
• After job: Take photo
• Pitch: Weekly contract
• Post: Instagram/Facebook
• Track: Job log + revenue

📊 WEEKLY TARGETS

• 2–3 cleanup jobs
• 1 weekly contract
• 1 upsell pitch
• 3 social posts

💰 REVENUE MODEL

Metric	Target
Weekly Clients	30–40
Visits/Client	4–8/mo
Annual/Client	$2,300–2,500
Year 1 Revenue	$69K–100K
Net $/hour	$40–60

🚀 SEASONAL FOCUS

Season	Hero Service
Spring	Cleanup ($120–200)
Summer	Weekly mow
Fall	Gutters ($100–200)
Winter	Lights ($200–500)

⚖️ LEGAL NOTES

• LLC recommended ($125 filing)
• Get EIN from IRS (free)
• Check city for business license
• Liability insurance strongly recommended

📲 KEY LINKS

• Home: index.html
• Pricing: offers-pricing.html
• Seasonal: seasonal-roadmap.html
• Operations: operations-manual.html
• Marketing: marketing-playbook.html