🗓️ Seasonal Roadmap

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Click any season to expand the execution plan. Each quarter has specific goals, upsell opportunities, and revenue targets.

🌱 Spring (Mar–May): Launch & Build Base

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📌 Primary Focus

  • Goal: Land 5–10 cleanup jobs + convert 2–3 to weekly contracts
  • Hero Service: Spring cleanup specials ($120–200)
  • Key Conversion: Cleanup → First mow → Weekly contract
  • Weather Advantage: Thaw + leaf season = high demand

💵 Revenue Targets

Cleanup Jobs: 5–10 @ $120–200 = $600–2,000
First Mows: 2–3 conversions
Aeration Upsells: 1–2 @ $125 = $125–250
Total March–May Gross: $400–1,400

🎯 Execution Tasks

  • ☐ Week 1: Launch Facebook/Nextdoor ads ($50 test budget) + flyers in mailboxes (local neighborhoods)
  • ☐ Week 1–2: Build landing page, SMS funnel, booking link
  • ☐ Week 2–4: Close first 3–5 cleanup jobs
  • ☐ Week 3+: Convert to weekly contracts (pitch during first mow + SMS follow-up)
  • ☐ Ongoing: Post before/after photos 3×/week on Instagram + TikTok

🚲 Upsell Focus (Spring)

  • 🚲 Aeration + Overseeding: $150–170 combo (pitch after cleanup job if they show lawn interest)
  • 🚲 Edging & Bed Cleanup: $50 (add-on during every mow visit)
  • 🤝 Sprinkler Startup: $75–150 (seasonal partner service, high-demand spring)

📊 Success Metrics

Cost per Lead: Track ad spend vs. inquiries (aim ≤$20/lead)
Conversion Rate: Target 30% inquiry → booked job
Weekly Contract Conversion: 1 weekly contract per 4–5 cleanups

☀️ Summer (Jun–Aug): Maximize Weekly Routes

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📌 Primary Focus

  • Goal: Grow weekly client base to 15–20 + optimize route efficiency
  • Hero Service: Weekly/bi-weekly mowing ($30–40/visit)
  • Key Conversion: Cleanup job stragglers → weekly contracts
  • Weather Challenge: Heat limits outdoor hours—start early (6–9am), take midday breaks

💵 Revenue Targets

Weekly Clients: 15–20 @ $120–160/month = $1,800–3,200/month
Upsells (edging, pet waste, etc): 5–8 @ $20–30 = $100–240/month
Total June–Aug Gross: $5,400–10,000 (3 months)

🎯 Execution Tasks

  • ☐ June: Consolidate routes (target 4–6 properties/day, 2-mile radius)
  • ☐ Weekly: Confirm appointments 24 hours prior (SMS reminder)
  • ☐ During visits: Inspect for edge overgrowth, landscape needs (upsell openings)
  • ☐ After visit: Request referral (offer $20 credit for each new client)
  • ☐ Monthly: Send "mid-season special" upsell email (aeration in late July if lawns look stressed)

🚲 Upsell Focus (Summer)

  • 🚲 Edging & Bed Cleanup: $50 (perfect during mowing visits)
  • 🚲 Pet Waste Removal: $15–25/week (easy add-on, recurring revenue)
  • 🚲 Tree/Shrub Trimming: $60–120 (overgrowth complaint resolution)
  • 🤝 Smart-Home Setup: $50–100 (WiFi cameras, outdoor speakers for summer entertaining)

📊 Success Metrics

Client Retention: Goal = 95% (only losses are moves/bankruptcies)
Route Efficiency: 4–6 clients/half-day = $160–240 gross/half-day
Referral Rate: Target 1 referral per 20 mowings

🍂 Fall (Sep–Nov): Transition to Winter Services

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📌 Primary Focus

  • Goal: Maintain weekly base + launch winter pivot services (holiday lights, gutter cleaning, snow prep)
  • Hero Service: Fall cleanup specials + transition services
  • Key Conversion: Prep clients for winter (gutters, winterization) → holiday light contracts
  • Weather Window: Last high-growth season before winter; urgency increases

💵 Revenue Targets

Weekly Mowing: 15–20 clients @ $120–160/month = $1,800–3,200/month
Fall Cleanup Specials: 3–5 @ $120–200 = $360–1,000
Gutter Cleaning: 2–3 @ $100–200 = $200–600
Holiday Light Pre-sales: 2–4 @ $200–500 = $400–2,000
Total Sep–Nov Gross: $7,700–16,950 (3 months)

🎯 Execution Tasks

  • ☐ September: Email all clients: "Fall Cleanup + Gutter Service" special offer
  • ☐ Late September: Launch "Holiday Light Installation" presale campaign (20% deposit, full booking Nov 1)
  • ☐ October: Schedule gutter cleanings (before leaves peak)
  • ☐ October–November: Pitch sprinkler winterization ($75–150 per client)
  • ☐ November: Confirm holiday light jobs, send checklist of requirements

🚲 Upsell Focus (Fall)

  • 🚲 Edging & Bed Cleanup: $50 (edge overgrowth, prep for winter)
  • 🤝 Gutter Cleaning: $100–200 per home (high-demand, partner or DIY)
  • 🤝 Sprinkler Winterization: $75–150 (prevent freeze damage, seasonal partner)
  • 🤝 Holiday Light Installation: $200–500 per home (partner or subcontract labor, you manage)

📊 Success Metrics

Fall Cleanup Conversion: Email list → 20% show interest
Holiday Light Pre-sales: Goal = 4–6 signed contracts by Nov 15
New Winter Clients: Target 2–3 gutter cleanings, 3–5 light installations

❄️ Winter (Dec–Feb): Pivot to Seasonal Services

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📌 Primary Focus

  • Goal: Offset mowing downtime with holiday lights + snow removal + maintenance jobs
  • Hero Service: Holiday light installation/removal + snow removal
  • Key Revenue Driver: Winter services add 30–40% to annual income
  • Weather Dependency: Snow $$$ comes when it snows; holiday lights = guaranteed revenue Dec 1–Jan 15

💵 Revenue Targets

Weekly Mowing: 5–10 clients (weather-dependent) @ $30–40 = $150–400/month
Holiday Lights: 4–6 installs @ $200–500 = $800–3,000
Holiday Light Removal: 4–6 removals @ $75–150 = $300–900
Snow Removal: 3–5 storms × 5–10 pushes/storm @ $50–150 = $750–7,500
Total Dec–Feb Gross: $7,950–23,100 (3 months, highly variable)

🎯 Execution Tasks

  • ☐ December: Install holiday lights on pre-sold contracts (target 4–6 jobs)
  • ☐ December 20–Jan 15: Light maintenance calls (burned bulbs, weather damage)
  • ☐ January 15+: Remove lights (charge $75–150/home for removal + storage option)
  • ☐ During snow season: Monitor forecast, push snow jobs same-day (build SMS alert list)
  • ☐ Post-snow: Quick ice dam removal, sidewalk salting (partner service, $50–100)

🚲 Upsell Focus (Winter)

  • 🤝 Holiday Light Installation: $200–500 per home (primary revenue driver)
  • 🤝 Snow Removal: $50–150 per push (each snowfall = multiple pushes)
  • 🤝 Holiday Light Removal & Storage: $75–150 + storage fee
  • 🤝 Indoor Plant Watering/Care Service: $25–50 (while mowing is slow, alternative revenue)

📊 Success Metrics

Holiday Light Attachment Rate: 80%+ of fall contact list has lights or interest
Snow Revenue per Storm: Target $500–1,500 per snow event
Customer Satisfaction: Holiday lights should have zero complaints (insurance-level execution)

📈 Annual Revenue Model (All Seasons)

30–40 weekly clients × $2,300–2,500 annual value = $69K–100K gross

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