🌱 Spring Push (Mar–May)
Active Focus: Build initial client base with cleanup specials → convert to weekly contracts
Primary Revenue: Cleanup jobs ($120–200 each) + First mowing special
Weekly Target: 2–3 cleanup jobs booked + 0–1 new weekly contract
📊 This Week's Key Metrics
⚡ Today's Actions (Spring)
☐ Morning: Check weather forecast, load truck with mower + trimmer + bags
☐ Route Planning: Map out 2–3 cleanup jobs within 2-mile service radius
☐ Before Job: Take a before photo (for social media + portfolio)
☐ During Job: Ask about weekly mowing interest → SMS follow-up link
☐ Upsell Pitch: Mention aeration ($125) or overseeding (+$30–50) if they're interested
☐ After Job: Take after photo, post to Instagram + Facebook, update job log
☐ Evening: Send SMS to interested clients (see SMS Templates in Operations Manual)
⚠️ If Weather Cancels: Contact clients 2 hours before, reschedule via SMS or call
💵 Quick Quote Reference (Spring)
| Service |
Price |
Notes |
| Spring Cleanup Special |
$120–200 |
First-time (≤6,000 sq ft) |
| Aeration |
$125 |
Per ¼-acre (upsell) |
| Overseeding |
+$30–50 |
Add-on to aeration |
→ Full pricing table: Offers & Pricing
🎯 This Week's Goals
☐ Minimum target: 2 cleanup jobs booked ($240–400 gross)
☐ Stretch goal: 1 weekly contract conversion ($30–40/visit starting next week)
☐ Upsell goal: Pitch 1 aeration or lawn treatment (+$30–50 revenue)
☐ Marketing: Post 3 before/after photos, run $50 test ad (if available)